BEA #6 – Best Way to Target Mobile Devices

on June 8, 2006 in The Best Way...

Elizabeth MackeyElizabeth Mackey, VP and GM of eReader, Motricity talks about ways the publishing industry can reach mobile devices — cell phones, PDAs, MP3 players and other portable readers and players. The potential market is enormous: there were 120 million new cell phones purchased in 2005 alone.

Best Way to Target Mobile Devices [ 30:00 ] Play Now | Play in Popup | Download

3 Responses to “BEA #6 – Best Way to Target Mobile Devices”

  1. Lynn Manning Ross June 8, 2006 at 7:37 pm #

    Please provide a choice of modem speeds as some are on 52 baud.

    Thanks

  2. Rob June 10, 2006 at 6:24 pm #

    I am sorry, Lynn, we are not able to have different download speeds based upon different modems.

    - BookExpoCast

  3. Jim @ Mobile Phones Ireland December 2, 2006 at 11:05 pm #

    Elizabeth great information thanks, you maybe be interested to know that in Ireland we have 104% penetration on the mobile market…that’s more then one phone for every man/woman and child.

Leave a Reply