BEA #11 – Best Way to Leverage Your Brand in the Consumer Marketplace

on June 21, 2006 in The Best Way...

Bill Schubart, President of Resolution, Inc., provides a controversial discussion of the synergy among electronic media, broadcast media and books; ways publishers can sell direct to their readers; opportunties for creating and leveraging a brand; and the “paralysis and terror” many publishers face in today’s multi-channel distribution marketplace.