Michael Hyatt is CEO of Thomas Nelson Publishers, Inc. In this BEA 2007 session, “Customer Focused Publishing: How Thomas Nelson Moved Away from Imprints and Closer to Customer Wants,” Hyatt explains why Thomas Nelson dropped 21 publisher imprints and instituted their One Company Initiative; adjusting their focus on categories. With two full months into the phase-out, Hyatt shares his experience and insight into how the reorg has changed their model for success and performance measurement.
Customer Focused Publishing: Michael Hyatt of Thomas Nelson [ 36:03 ] Play Now | Play in Popup | Download
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