Will Schwalbe is Senior VP and Editor-in-Chief of Hyperion. David Shipley is Deputy Editorial Page and Op-Ed page editor of the New York Times. Together, they are authors of the new book Send: The Essential Guide to Email for Office and Home.
In this BEA 2007 session, Schwalbe and Shipley discuss the main ways publishing people mess up on email — and how we can all email better. They share stories of their own mistakes, as well as examples (and top peeves) from booksellers, editors, authors, agents, publicists, and reps.
The 8 Deadly Sins of email for Book Industry Professionals [ 46:46 ] Play Now | Play in Popup | Download
