After compiling opinion research for over a decade, John Zogby, Founder and CEO of Zogby International, reveals a new emerging American consensus arising from the collapse of trust in our leaders and leading institutions. He finds four meta-movements that shape this new consensus:
- Learning to live in an age of limits on everything
- Embracing diversity and redefining ourselves as world citizens; this is particularly led by our youngest adults
- Rejecting materialism and a growing introspection about a fuller meaning to our lives
- A demand for authenticity from our politicians, products and our daily encounters
How does this affect the way we vote and shop, and bookselling in particular? In this podcast episode, Zogby releases the results of a special consumer poll he conducted for BookExpo America of how and why American consumers are buying books. Plus lots of tidbits and factoids from many years of closing in on the American mind.
The New American Character: Living within an Age of Limits [ 43:13 ] Play Now | Play in Popup | Download
