Drawing from both customer research and years of personal retail experience Wayne Hastings, Sr. Vice President and Group Publisher at Thomas Nelson, leads this session – Creating Maximum Customer Experience Through Felt Need Merchandising.
This podcast episode will help retailers understand how they can not only help customers shop their stores, but also keep them coming back. Customers have little time today and retailers who adopt merchandising schemes around customers’ needs give the customers something they truly want – a unique shopping experience that helps them save time and energy.
Creating Maximum Customer Experience Through Felt Need Merchandising [ 47:27 ] Play Now | Play in Popup | Download
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[...] a living.) For example, one of the most interesting podcasts to come out of BEA this year was about bookstore merchandising in relationship to selling [...]