Publishers looking to build web communities are increasingly faced with a choice: build, or buy? To make the right decision, prospective buyers need to consider the time, resources and benefits of acquiring targeted web communities.
In this podcast episode Brian O’Leary, Founder of Magellan Media Consulting Partners, leads publishers through this process. Among other things, he teaches us:
- when it makes sense to buy, and when to build
- how to value a web business in terms of what it brings to a publisher and what the publisher brings to the web site
- current EBITDA multiples for different kinds of sites
- options to outright purchase, including strategic partnerships
How Much is That Web Site Worth? Considerations for Buying Specialized Content and Targeting Niche Audiences [ 48:55 ] Play Now | Play in Popup | Download
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