Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business.
After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, his wine sales grew to $60 million a year.
Gary tells booksellers and publishers what they need to know, and do, to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one.
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[...] could step up. And all-teen Youtube-channel from Indigo or McNally Robinson makes a lot of sense. Gary Vaynerchuk says as much. The store could even go co-op with publishers to make it happen. But that is pretty unlikely [...]