BookExpoCast

Curl with a good book lately? Competing for the time and attention of today’s consumer is an ever increasing challenge in a world gone made with ever increasing audio, video, gaming and gadget options.

This podcast episode provide insights on consumer media use and book reading and purchase trends from the recently published 2008 Bowker Consumer and Book Production Annual.

Insightful and passionate, this intimate editorial exchange will provide you with the insiders perspective on some of the Fall’s new YA discoveries and potential breakouts.

This panel featured Arthur Levine of Arthur A. Levine Books, with Laini Taylor‘s Lips Touch; Ari Lewin of Disney/Hyperion, who discussed Sarwat Chadda‘s The Devil’s Kiss; Krista Marino of Delacorte Press for Young Readers, previewing James Dashner‘s The Maze Runner; Mark Siegel of First Second Books, talking about Danica Novgorodoff‘s Refresh, Refresh; Liz Szabla of Feiwel & Friends, who discussed Jill S. Alexander‘s The Sweetheart of Prosper County; and Tara Weikum of HarperCollins Children’s Books, previewing Adriana Trigiani‘s Viola in Reel Life.

This panel was moderated by David Levithan, VP & Editorial Director at Scholastic Trade Publishing.

From Author Stores to Search-Inside-the-Book, Amazon offers a broad variety of innovative and proven tools to help ensure maximum exposure for your titles. Listen in to this podcast episode for a brief tour of these resources and programs, and how they can help you reach your audience.

Social media is no doubt transforming the publishing world, which can summed up by three “S” principles of Segmentation, Scale, and Simplicity.

To take advantage of these new tools, publishers, authors, and marketers need to segment who their audience is, and how and where they engage with social media online. Once niche platforms are identified, whether it’s through Facebook, iPhone or Twitter, content needs to be properly scaled for those mediums to engage with the people who spend hours each day sharing and reviewing their favorite books. Lastly, delivering a simple message through the right vehicles will lead to explosive viral growth among book-lovers, generating increased web traffic, and ultimately move the needle with sales.

In this podcast episode Tim O’Shaughnessy, CEO & Co-founder of LivingSocial discusses popular authors who have succeeded in growing a community and fan base they can leverage and engage with online.

New and radical innovation has accompanied each recession for the past four decades. And though the financial meltdown is historic in its roiling of hedge and mutual funds, there is still a substantial amount of uninvested money that will be invested soon. Couple this with the impact of new broadband and mobile media applications changing consumer behavior, and publishers are left with a future of media influence uncertainty.

That is, unless you are talking with a major player who is directing investments into new media. Listen in to this discussion between Wired Editor in Chief and FREE author Chris Anderson and Softbank Capital Managing Partner Eric Hippeau as they dig into the detail of what’s hot and where the VC dollars are flowing.