New Green Certification Program and on-Product Logo for Publishers Unveiled

Todd PollakMany publishers have internally embraced environmental initiatives. Now it’s time to show the readers.

Hear leading members of the Book Industry Environmental Council introduce the industry to its first green certification program and eco label. Panelists covered the benefits of the certification and eco label including: Most rigorous system out there and developed by industry collective through the Book Industry Environmental Council; Green Publisher certification that verifies environmental performance across 22 areas; Addresses recycled and certified fiber use, Endangered Forest impact, reducing carbon footprint and much more; National standard that retailers, librarians, readers and others will be able to understand and support; Will enable environmental leaders to differentiate themselves.

This session was moderated by Todd Pollak, Program Manager, Book Sector, Green Press Initiative. He was joined on the panel by Pete Datos, VP Inventory & Procurement, Hachette Book Group; and Lisa Serra, Director Corporate Paper Procurement, Scholastic.

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