The advent of social networking has given rise to a new culture of sharing and retailers and librarians should leverage the opportunity to engage and connect people around books and their ideas. But to do this, you need a strategy and a plan, not a haphazard, “see what sticks” approach to social technologies. Listen to this session and come away with a better understanding of how social networking can benefit your organization and a list of what “To Do” first, second, and onwards.
This informative session was presented by Charlene Li, author, Open Leadership: How Social Technology Can Transform The Way You Lead, and David Meerman Scott, author, Real-Time Marketing & PR: How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now.
