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June 3, 2009
The Birth (and Death) of the Cool by Ted Gioia
This intriguing cultural history shows why cool is not a timeless concept and how it has begun to lose meaning and fade into history being replaced by a new cultural tone, one marked by sincerity, earnestness, and a quest for authenticity.
Speck Press, $25.00, November 2009, ISBN #: 9781933108315
