BookExpoCast

David Wilk, VP of strategic business development for Resolution, provides an insightful and informative discussion on the best ways to evaluate and choose distribution options for publishers and authors in a fast-changing book marketplace.

Bill Schubart, President of Resolution, Inc., provides a controversial discussion of the synergy among electronic media, broadcast media and books; ways publishers can sell direct to their readers; opportunties for creating and leveraging a brand; and the “paralysis and terror” many publishers face in today’s multi-channel distribution marketplace.

Michael Hyatt, President and CEO of Thomas Nelson Publishers, discusses the basics of blogging; provides the best way to read blogs; gives tips on how to write a blog and the best way to get started; and finally, gives insights on how to enourage blogging within a company to strengthen corporate culture and customer relations.

Elizabeth Mackey, VP and GM of eReader, Motricity talks about ways the publishing industry can reach mobile devices — cell phones, PDAs, MP3 players and other portable readers and players. The potential market is enormous: there were 120 million new cell phones purchased in 2005 alone.

Tee Morris, co-author of Podcasting for Dummies, and Rob Simon, President of BurstMarketing, the company that is producing the official BEA 2006 podcast, provide an introduction to podcasting as well as ways authors, publishers and others in the industry should leverage podcasting for success.