BookExpoCast

As the publishing industry embraces the world of new media, lessons can be learned from the pioneers of our business. Daniel Lee, Web Marketing Manager for Yale University Press and Chris Gondek, Producer and Host of the Yale PressCast will speak about the genesis of their successful project and share real results from their new media initiatives. Lee and Gondek will also teach you how to launch your own new media partnerships.

Corporations in all industries are experimenting and effectively using social networking tools to build product awareness and communicate with customers. In the publishing environment, books provide an easy platform for the many individual consumer and author blogs that exist – and there are many – but what about the publishers?

This session provides an overview of the social networking activities of various publishers and provides a window into their motivations, successes and expectations. It is hosted by Michael Cairns, founder of Information Media Partners. Speakers include Michael Hyatt of Thomas Nelson, Carrie Kania of Harper Perennial, Jim Behrle of Overlook Press, Karen Christensen of Berkshire Publishing and Molly Vallik of Harlequin.

For publishers and authors alike, control of their content is traditionally of paramount importance. Yet for a growing segment of book publishing, a “free lunch” – usually served online, or at least dished out in one digital form or another – is seen as a smart marketing ploy to lure readers.

Christopher Kenneally, Director of Author Relations at Beyond the Book, an information program of the Copyright Clearance Center, is joined by Chris Anderson, Editor-in-Chief of WIRED and author of The Long Tail, Waterfront Media CEO Ben Wolin, and David Langevin, VP/Director of Electronic Markets for Hougton Mifflin Co. Together, this panel of industry experts discuss when and how (if ever) a free lunch can pay off for all parties to the process.

Jeff Gomez is Director of Internet Marketing at Holtzbrinck Publishers and author of the upcoming book Print is Dead: Books in Our Digital Age. In this seminar, sponsored by the Audio Publishers Association, Gomez discusses the new landscape of publishing in the digital age and ways the industry can keep up with rapidly changing technologies.