BookExpoCast

LinkedIn has grown to become the professional equivalent of MySpace. Listen to How to Succeed in Publishing Using LinkedIn and find out why LinkedIn has become the number one business networking tool on the Internet.

Ever wanted to know how you can expand your business and network with LinkedIn? Learn how to launch your own LinkedIn profile in a matter of minutes and start connecting with the 19 million professionals already signed up!

The experts on LinkedIn, Eric Butow and Kathy Taylor, authors of the upcoming book How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World’s #1 Business Networking Site show you everything you need to know. Get connected instantly, no matter if you’re a bookseller, publisher, author, or business professional.

Some exciting solutions that would change the way publishers do business are being offered by third-party vendors. How do they find it selling new ways of doing things in a media industry that has changed less than any other in the past decade? In this podcast episode – Teaching Some Old Publishing Dogs Some New Digital Tricks: Lessons from Third-Party Vendors Who Would Change Our Business – representatives of digital content third-party vendors lay out their vision of what publishers can gain in the future with their help and also tell us how hard (or easy) it is to get publishers to see the vision, or at least to try the proposition.

Mike Shatzkin, Founder and CEO of The Idea Logical Company, Inc., leads this informative discussion. He was joined by industry experts Susan Danziger, President of Publisher of DailyLit; Chris McKenney, Chief Content Officer of Mobifusion; Caroline Vanderlip, CEO of SharedBook, Inc.; and Michael Forney, President of netGalley.

Moving forward, the ability to create content that is enjoyed and shared by consumers will define success in publishing. New mobile devices and technologies, such as Apple’s iPhone, Amazon’s Kindle and Sony’s eBook Reader, are just a few of the devices that are changing how people consume and share book content.

For publishers to remain relevant and increase sales, it is essential that they incorporate new output formats into their product mix, which make it easy for buyers to access and recompile book content in the format of their choice, whether it be printed on demand, accessed online or on mobile devices. How can publishers harness the energy and success of new distribution technologies to market and monetize their backlists? How do you format and distribute content across a variety of new platforms and maintain copyright protections? How does the expanded digital content provide the basis for sales opportunities? The answer may seem radical to traditional book publishers but not to modern-day online users who are accustomed to digital access and use of content when, where and how they like it.

Todd Eckler, Vice President of North American Sales at LibreDigital, leads us through this educational session.

The Caravan Project is an innovative non-profit partnership of publishers, distributors and booksellers which has produced scores of books in multiple platforms: e-books, downloadable audio, print-on-demand and large print.

Peter Osnos, Founder and Editor-at-Large, PublicAffairs and Director of The Caravan Project moderates this panel of digital publishing experts. These project participants describe its challenges and achievements and describe the benefits for everyone in the publishing world of making books more widely available in these formats.

Osnos is joined by John Ingram, Chairman of Ingram Content Companies; Steve Potash, CEO of Overdrive, Inc.; Tom Hallock, Associate Publisher of Beacon Press; and Chris Murrow, General Manager of Northshire Books.

Clay Shirky is a consultant, NYU adjunct professor and author. He is considered one of the culture’s wisest observers of the transformational power of the new forms of tech-enabled social interaction.

Using his latest release, Here Comes Everybody: The Power of Organizing Without Organizations as the platform and the book industry as the fulcrum, Shirky puts forth an industry specific understanding of the opportunities and the threats to the existing industry order that these new, spontaneous networks of social interaction represent.