This podcast episode provide insights on consumer media use and book reading and purchase trends from the recently published 2008 Bowker Consumer and Book Production Annual.

Insightful and passionate, this intimate editorial exchange will provide you with the insiders perspective on some of the Fall’s new YA discoveries and potential breakouts.

This panel featured Arthur Levine of Arthur A. Levine Books, with Laini Taylor‘s Lips Touch; Ari Lewin of Disney/Hyperion, who discussed Sarwat Chadda‘s The Devil’s Kiss; Krista Marino of Delacorte Press for Young Readers, previewing James Dashner‘s The Maze Runner; Mark Siegel of First Second Books, talking about Danica Novgorodoff‘s Refresh, Refresh; Liz Szabla of Feiwel & Friends, who discussed Jill S. Alexander‘s The Sweetheart of Prosper County; and Tara Weikum of HarperCollins Children’s Books, previewing Adriana Trigiani‘s Viola in Reel Life.

This panel was moderated by David Levithan, VP & Editorial Director at Scholastic Trade Publishing.

To take advantage of these new tools, publishers, authors, and marketers need to segment who their audience is, and how and where they engage with social media online. Once niche platforms are identified, whether it’s through Facebook, iPhone or Twitter, content needs to be properly scaled for those mediums to engage with the people who spend hours each day sharing and reviewing their favorite books. Lastly, delivering a simple message through the right vehicles will lead to explosive viral growth among book-lovers, generating increased web traffic, and ultimately move the needle with sales.

In this podcast episode Tim O’Shaughnessy, CEO & Co-founder of LivingSocial discusses popular authors who have succeeded in growing a community and fan base they can leverage and engage with online.

That is, unless you are talking with a major player who is directing investments into new media. Listen in to this discussion between Wired Editor in Chief and FREE author Chris Anderson and Softbank Capital Managing Partner Eric Hippeau as they dig into the detail of what’s hot and where the VC dollars are flowing.

Hosted by John Freeman, US Editor of Granta, this panel featured Paul Elie of FSG, who talked about Michael Sandel‘s Justice; Deb Futter of Grand Central Publishing, discussing Leila Meacham‘s Roses; Alexis Gargagliano of Scribner, who previews Alex Lemon‘s Happy; Harriet McDonald of Tor Books, who discusses Robert Jordan and Brandon Sanderson‘s A Memory of Light; Ben Sevier of Dutton, speaking about Jonathan Tropper‘s This Is Where I Leave You; and Robert Weil of WW Norton, who previews David Small‘s Stitches.

From the Kindle to Facebook and Twitter, what does this all mean? How do publishers and retailers avoid making the same mistakes as the music and television industries?

Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and do Business tells us why it’s imperative to harness the power of the social graph, rather than be crushed by it.

US and international booksellers, libraries, schools, associations and online communities are looking to buy your digital books now. Listen in as leading digital media distributors tell us where the smart money is developing digital book businesses.

Michael Smith, Executive Directory of the International Digital Publishing Forum moderated this panel. Smith was joined by Andrew Weinstein,Vice President and General Manager of Retail Solutions at Ingram Book Co.; Bob Livosi, Founder of BooksonBoard.com; and Erica Lazzaro, General Counsel at OverDrive, Inc.

Cader was joined by Tom Turvey, director of Google’s Book Search Partnership Program, John Sargent, CEO of Macmillan, and Richard Sarnoff, Co-Chairman of Bertelsmann, Inc.

In the coming years, will those words also haunt publishers? This panel starts from an (almost) undisputed point of view: at the turn of the millennium, a handshake away from a landmark deal with pioneering P2P music-sharing site Napster that would have kept the service’s 40-million users downloading, the record industry blew it. Of course, it’s not quite that simple.

“The record companies needed to jump off a cliff,” Hilary Rosen, then CEO of the Recording Industry Association of America, told Rolling Stone of that seminal moment in the industry’s history, “and they couldn’t bring themselves to jump.”

Panelists address whether a similar cliff may be looming for publishers, what lessons we can take away from the music industry experience, and how, in the age of Google, YouTube, iPhones, Blackberries and social networks, publishers and authors can better position themselves to take advantage of—rather than be overtaken by—the power of the Internet.

Moderated by Andrew Richard Albanese, New Features Editor at Publishers Weekly, this panel featured Chris Anderson, editor-in-chief of Wired magazine, and author of Free: The Past and Future of a Radical Price; Jared Friedman, co-founder and Chief Technology Officer for upstart social publisher Scribd; and Nick Bilton, Design Integration Editor and User Interface Specialist at the New York Times.

Richard was the final speaker at the 7x20x21 event at BookExpo America 2009.

Jeff is featured in the fifth of seven videos from the BEA 2009 7x20x21 session.

Defendini is featured in the third in installment of the 7x20x21 session from BEA 2009.

This panel was the first US adaptation. Seven presenters who are at the forefront of what is exciting in publishing now were given seven minutes each to present their stories to the crowd. Their presentations were accompanied by a PowerPoint presentation of 20 slides, with a strict 21-second limit per slide, which forced the presenter to keep the presentation moving forward quickly. The guidelines for what they discussed were left wide open, in order to encourage a wide range of topics and styles of presentation throughout the panel.

This video, the first of seven, features Lauren Cerand, an independent public relations representative who has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice.

This event was hosted by Ryan Chapman and Ami Greko of MacMillan.

This panel was moderated by Neil Strandberg of the Tattered Cover book store in Denver, who is also a member of the BookExpo America Advisory Board. Strandberg was joined by panelists Joann Bottoni Jepsen, Ron Cullen, and Tom Fagen.

Moderated by Mike Shatzkin, Founder & CEO of Idea Logical Co, Inc, this panel featured Hugh McGuire, co-founder & President of BookOven; Mark Coker, founder & CEO of Smashwords, Inc.; Neil Jones, inventor of the Cool-er Reader; and Peter Clifton, President & CEO, of FiledBy, Inc..

Watch Part 2:

View Part 1 of this event.

Brown was joined by Brian Murray, President & CEO of HarperCollins Publishers Worldwide; Carolyn Reidy, President & CEO of Simon & Schuster; John Sargent, President & CEO of Macmillan; and David Steinberger, President & CEO of Perseus Books Group.

Watch Part 1:

As the recent Google “books” case settlement shows, there are no easy answers. In spite of millions invested across the industry, managing rights and content with the highest-possible efficiency and customer value remains a challenge for leading players and independents alike.

In this podcast episode, Tracey Armstrong, President & CEO of Copyright Clearance Center, and Ned May, Director & Lead Analyst at Outsell, Inc., draw on extensive professional experience and research to present a state-of-the-art roadmap to content licensing solutions today.

In this podcast episode Mashery founder and CEO Oren Michels provides an overview of this new channel and shares real-world examples of the most economical business development initiative you can launch this year.

Ten years later, we’ve learned how to build dynamic relationships through content, through the use of social tools and community platforms, and by the new and expanding nature of trusted relationships in the Internet age.

Chris Brogan and Julien Smith, co-authors of Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust, walk you through a simple exercise of goal-strategy-execution, sharing various social media and online marketing tools, such that you’ll come out with actionable next steps to pursue for yourself. Learn how to be a trust agent from the guys who wrote the book on such things.

This panel was moderated by Carol Fitzgerald, co-founder & President of TheBookReportNetwork.com. Fitzgerald was joined by panelists Esther Bushell, Jill Campbell, Sue Campbell, Katherine Schulz, and Marsha Toy Engstrom.

Michael Gruen, co-author of Twitter For Dummies, tells you exactly how to cut through the social media mumbo jumbo and enhance your use and mastery of this fantastic tool. Whether you’re a newbie, casual user or pessimistic outsider, walk away with the know-how and confidence needed to employ Twitter as a useful business tool.

After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, his wine sales grew to $60 million a year.

Gary tells booksellers and publishers what they need to know, and do, to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one.

He looks out a couple of decades and imagines a world more different than today’s than the world of 20 years ago is different from today’s. He challenges the most basic assumptions we have always accepted that a book is “finished” when an author turns it in, that audiences are mostly reached through intermediaries, even that publishing is about products, and paints a believable picture of a completely different media and content world which, he maintains, is coming whether publishers like it or not.

So they require attention, but they don’t amount to much yet in the way of sales. Individual title marketing, which worked through a bunch of “usual suspects” that hardly changed year to year, has become a game of Whack-a-mole, with new blogs and social networks popping up for every book between the time you get a manuscript and the time you print a book. And sales channels and how you reach them are shifting with new online accounts sprouting while many brick-and-mortar accounts are dying and catalogs, sales conferences, reps dedicated to bookstores, and even “publishing seasons” themselves are endangered species.

Landing just days before Super Tuesday, the phenomenon is largely credited with swinging popular sentiment from Hillary Clinton to Barack Obama during the 2008 Democratic primaries. What’s the viral hook in your book?

Michael Terpin, Founder & CEO of SocialRadius, explains what elements are needed to cause virality in a video and how it all begins in marketing through the blogosphere, rather than waiting around for your video to “go viral” on YouTube.

While the debate over the impact of “free” content has been at times heated, the discussions are more often than not characterized by a lack of hard data. To address this data gap, O’Reilly Media began a project in 2008 to characterize the “free” universe, catalog and assess recent experiments, establish ways to measure the benefit or cost of free distribution and conduct some follow-on experiments of their own.

This podcast episode featuring Brian O’Leary, Principal of Magellan Media Consulting Partners, serves as an update on this ongoing study.